Isuzu Motors and Mitsubishi Corporation earlier announced the establishment of a joint venture called the Isuzu Automotive Europe GmbH (IAE). According to the automakers, the newly-founded system is aimed at expanding sales in Europe. This could be done by increasing the operational efficiency and strengthening the sales framework in the given territory.

IAE’s initial capitalization is 2.4 million euro or about 370 million yen. Isuzu and Mitsubishi will be both contributing 50 percent of the mentioned amount. The automakers have jointly deployed distributors in Benelux, Spain/Portugal, and Germany/Austria to set up sales channels. However, sales management and marketing for these markets will be carried out independently by different Isuzu companies and branches. Isuzu will be the supplier of light-duty trucks while Isuzu Operations Thailand Co., Ltd. will deliver pickup trucks.

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